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The goal of advertising is not to be liked, to entertain, or to win advertising awards it is to SELL. If you do, you’ll end up as an artist or an entertainer. Over the years, Moses has come to believe that the biggest mistake you can make as an advertiser is to judge advertising as laypeople judge it. With about a decade as a creative, he has had the opportunity to work on brands including Cal Bank, Access Bank, Imperial Leather Soap, Robb, Cussons Baby, Carex, Camel, Royco, So Klin, Coral Paint, GNPC, GHACEM, UBA, GIZ, UNICEF, SG Bank, Lancaster University Ghana, La Palm Royal Beach Hotel to mention a few. He is an enthusiastic creative inspired by originality and ingenuity. His experience spans digital, traditional, and consultancy. Moses Okai, Creative Coordinator, Origin8 Limited in Ghana is a senior Creative with a copywriting background. Agrawal enjoys playing musical instruments and practices Haidong Gumdo, the Korean swordsmanship, as a senior martial arts practitioner. Agrawal holds a Master of Science in Information Architecture with highest honors a Bachelor’s degree in Electrical Engineering and Associates in Computer Engineering Technology from Capitol Technology University in Maryland, USA. Other areas of his expertise include managing and streamlining business processes, vertically independent Enterprise Architecture, Infrastructure Management, IaaS, PaaS, SaaS, high-level network and systems architecture, design and development capabilities of secure distributed applications for both private as well as governmental organizations.
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His keen interest in international business has formed key alliances and relationships worldwide in areas aside technology. He is also the Chief Technology Advisor for Origin8 Limited, driving advanced digital solutions for clients in Ghana and introducing customized ERP for businesses across West Africa. As an integral part of this partnership, Origin8 will be heading the sales and marketing of EBIMS AirWatch 5.0 in the West African market a cloud-based ERP solution by Tarika, supporting the needs in the Media industry providing real time strategic planning, monitoring, management of operations, automation of collections and complete digitization of payments through integrations to local payment gateways. In recent times, he has partnered with Origin8 Limited, a leading PR & Advertisement firm located in Ghana, extending all the products and services offered by Tarika to the African region. His innovation in business process has led to a patent with the United States Patent and Trademark Offices for one of his clients. During his career, he also served as Director of Information Technology at a prestigious infrastructure management firm in the DC area providing IT consulting, infrastructure design and enterprise solutions for small to large corporations all around the mid-Atlantic region, as well as governmental organizations. Sachin is the CIO to a leading firm in Bethesda, Maryland USA that provides acquisition support services and technical advisor to the Crisis Center Hotline located in the state of Maryland in the United States.
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He has performed complete business and technology assessment, advised on Enterprise Architecture and provided solutions for several mid to large companies across Europe, Middle East, Africa, and South Asia. In addition, he has launched several products in the ERP, Communication, Entertainment & Media domains, further extending to mobile apps. Under his leadership, Tarika Technologies has acquired several key accounts, providing Enterprise Solutions and successfully implementing the virtual CIO model. He has created a global company with presence in America, Asia, and Africa. Sachin has implemented a strong process-oriented system, managing a team of offshore and onsite professionals.
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His proficient leadership and exceptional communication skills, technical expertise, combined with industry experience have delivered extraordinary results for his firm and clients. SACHIN AGRAWAL, Founder & CEO, Tarika Group, has over twenty years of experience managing innovation and development of solutions and optimizing complex business processes Business & Technology Architecture and Integrations.